About

I am an associate professor in School of Management, Fudan University. Before I joined Fudan, I was a nontenured associate professor in School of Management, University of Science and Technology of China. I received my Ph.D. in Management Sceience and B.Eng. in Industrial Engineering from Tsinghua University. I visited Sloan School of Management, MIT and Krannert School of Management, Purdue University in 2016 and 2019, respectively. My current research involves consumer choice modeling, data-driven supply chain management, and operations research in energy interface. This line of research has been recognized with the finalist of 2018 INFORMS Franz Edelman Award, and 2018 POMS Emerging Economies Doctoral Students Award.

Journal Articles

• “ Offline Channel Planning in Smart Omnichannel Retailing.” (with Jian Chen, Yong Liang, Hao Shen, and Zuo-Jun Max Shen). Manufacturing & Service Operations Management. 24(5), 2387-2796, 2022.

• “ Consumer Choice Models and Estimation: A Review and Extension. ” (with Qi, Feng and J.George Shanthikumar). Production and Operations Management. 31(2), 847-867, 2022.

• “Spatial pricing and product allocation in online retailing.” (with Long He). Naval Research Logistics (NRL) 67(8), 670-684. 2020.

• “Optimizing Natural Gas Pipeline Transmission with Nonuniform Elevation: A New Initialization Approach.” (with Tianhu Deng and Zuo-Jun Max Shen). Naval Research Logistics (NRL) 66(7): 547-564. 2019.

• “Operations Research Enables Better Planning of Natural Gas Pipelines.” (with Jingkuan Han, Yingjun Xu, Dingzhi Liu, Yanfang Zhao, Zhongde Zhao, Shuhui Zhou, Tianhu Deng, Junchi Ye, Zuo-Jun Max Shen). INFORMS Journal on Applied Analytics 49(1): 23-29. 2019.
• 2018 Franz Edelman Award Finalist, INFORMS. [INFORMS Report]

• “CNPC Uses an Iterative Two-Stage Convex Relaxation Approach to Operate Natural Gas Pipelines.” (with Tianhu Deng and Dingzhi Liu). INFORMS Journal on Applied Analytics 46(6): 463-553. 2016.

• “Optimal Dynamic Pricing of Mobile Data Plans in Wireless Communications.” (with Xiaoyu Ma, Tianhu Deng, Zuo-Jun Max Shen, and Boxiong Lan). Omega 66(PA): 91-105. 2017.

Working Papers

• “ Data-driven reliable facility location design.” (with Hao Shen, and Zuo-Jun Max Shen). Accept by Management Science.

• “ Rational choice models: The temporal tree representation. ” (with Qi, Feng and J.George Shanthikumar). Major revision at Management Science.

• INFORMS Franz Edelman Award, Finalist, 2018.

• POMS Emerging Economies Doctoral Students Award, 2018.

• Mathematical Context in Modeling (MCM), Meritorious Winner, 2013.

IMBA

1. Big Data and Business Analytics
   • Fall 2022 (4.6/5), Fall 2023 (4.5/5)